There's no shortage of mobile ad networks; and unsurprisingly there's been a lot of consolidation in the space marked by the acquisitions of AdMob by Google and Quattro Wireless by Apple. Today, Moolah Media is throwing its hat into the mobile advertising network ring. Moolah Media, which has been in stealth for the past few months, is basing its network of mobile ads around a cost-per-action and cost-per-lead model. So the network's ad formats allow advertisers to drive inbound calls directly to their call center, collect signups and registration leads, while also tracking conversions.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/OX8pnPkrKxU/
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